A Comprehensive Analysis of Consumer Responses in Marketing and Pricing

Abstract

Finding the right balance between persuasive corporate strategies and individualistic consumer needs is often strenuous. Consequently, firms often experience difficulty in approaching customers with persuasive yet ethical corporate tactics. These firms intend to increase their sales while culminating in a loyal consumer base through the use of efficient marketing and pricing strategies. To maximize the efficient employment of these tactics, it is imperative for marketers, business analysts, and entrepreneurs to apprehensively understand who the consumer base is and how to approach them. By studying sensory strategies inducing positive reactions, varied behavioral perceptions of corporate price policies, and status-signaling behaviors, entrepreneurial experts can devise marketing and pricing strategies that specifically appeal to their desired consumer base.