Why has VK's share price declined while revenue and user numbers grew? An analysis of external and internal factors, 2021–2026.
DOI:
https://doi.org/10.58445/rars.4305Keywords:
VK, shares, social network, VKCO, digital ecosystem, investments, reportsAbstract
In Russia, with the current market conditions, people wishing to invest in social media
companies have found it difficult to identify potential favorites. This research paper has analyzed
the company’s development history, financial indicators and challenges relating to VK from
December 2021 to August 2026. The company’s competitors and their strengths and
weaknesses were also examined in comparison with VK. During the research, it was found that
VK’s share price plummeted by 83.95 percent in four years and eight months, from 980
(December 2021) rubles to 160.95 (10.08.2026) rubles, with a minimum of 120.5 rubles
(17.07.2026), following the imposition of sanctions against the company, whilst VK’s revenue
grew from 97.8 billion rubles to 160, taking into account the complete absence of dividend
payments throughout the entire period. The results of the analysis show that the change in
share prices during the reporting period was due to the impact of external and internal factors on
the company.
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