Analyzing Intellectual Property’s Influence on the Success of Musical Films in Hollywood
DOI:
https://doi.org/10.58445/rars.4316Keywords:
Business, Hollywood, Theatre, Musical, Intellectual PropertyAbstract
In this century in which original films are considered high risks, most multi-billion dollar film production studios such as Hollywood and Warner Bros are choosing to produce films relying on an already well-established intellectual property with a stable market base, as a way to prevent box office failure. Over the past five years, only 12% of the top 20 films each year were originals — a stark change from the 1990s, in which almost half of the highest-earning films were original and only 14.5% were sequels (The Numbers Dataset Team). Musical films, considered a more localized film category with only a 0.92% of all films, is at the forefront of this issue.
This research paper seeks to evaluate the influence that a musical film’s pre-existing Intellectual Property can have on its financial and critical success. This paper also aims to analyze consumer behaviors and prevalent theories that explains certain reasonings behind the trends of films with IP and without IP. Data of musical films collected will be in the years 2000~2019, from various sources such as IMDb and MetaCritics.
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